Although legal blogs can be major brand development tools for law firms, they are just as likely to become horrible money pits — especially when a legal marketing firm is involved.
Some legal marketers are urging law firms to build offsite blogs as part of a distributed content strategy, but this frequently only benefits the marketing firms giving the advice.
The Prince by Niccolò Machiavelli is one of my favorite books. I re-read it constantly.
This Italian political treatise is about 500 years old, but contains a lot of insights into human behavior that translate well into modern life, particularly politics and marketing.
I recently thought of my favorite passage from The Prince during an awful client meltdown.
This situation will be familiar to many of my digital marketing friends:
When dealing with a client who refuses to accept digital marketing changes, I think about Machiavelli’s warning to leaders who face resistance to change:
The profile is of Emerson Spartz, a Chicago-based internet entrepreneur. Spartz runs several successful websites, including OMGfacts.com, a clickbait site.
Most of the articles on Spartz celebrate him as the “king of virality,” but the New Yorker piece actually gets into the mechanics of OMGfacts.com’s parasitic model.
The company’s success can be attributed to two algorithms: The first algorithm scans the internet for trending memes and content, which they repost. The second algorithm allows the site to quickly test and implement the headlines with the highest click-through rate.
Shingy is AOL’s “Digital Prophet” – a hack whose prophecies range from mundane descriptions of trends to pure gibberish.
I was surprised by the visceral reaction that I had to the “Shingy 2014” video.
The content isn’t terribly different than his other rambling speeches and TV interviews, but something about this video pissed me off.
That random break and the great people I’ve met along the way have allowed me to create a career for myself. That is why I try to recommend my qualified friends for open positions as strongly as I can without being obnoxious.