So the Sociality Barbie Instagram account made the rounds this week.
According to Wired, the creator of this account wanted to “poke fun at all the people hashtagging photos with #liveauthentic and #socality. The homogeneity of their authenticity and universality of their socality all but demanded satirization.”
Apparently Socality is some sort of hipster Christian movement, but I doubt many of the Instagramers participating in the hashtag know that.
Road trip. Ready for this weekends adventure in the mountains! 🌲🗻 #vsco #vscocam #socality #liveauthentic #livefolk #kinfolk #visualcoop #finditliveit #getoutside #letsgosomewhere #neverstopexploring #exploreeverthing #exploremore #explore #adventure #lifeofadventure #pnw #pacificnorthwest #thatpnwlife #northwestisbest #thegeatpnw #greatnorthcollective #socalityportland #pdx #communityfirst #oregon #upperleftusa #peoplescreatives #wildernessculture #instagood A photo posted by Socality Barbie (@socalitybarbie) on
Karen Swallow Prior wrote in The Atlantic that the core marker of hipsterdom is “the claim of authenticity, a claim that paradoxically, is undermined by the very self-consciousness required to stake such a claim.”
This is exactly what Sociality Barbie satirizes.