Although legal blogs can be major brand development tools for law firms, they are just as likely to become horrible money pits — especially when a legal marketing firm is involved.
Some legal marketers are urging law firms to build offsite blogs as part of a distributed content strategy, but this frequently only benefits the marketing firms giving the advice.
I was initially very apprehensive about returning to Minnesota. After being gone from a place from an extended amount of time, it is natural to plot a dramatic entrance.
But reality often looks very different.
Despite the awful weather and shady Delta checking agents, it was actually a fun and productive work trip.
The flight from Dallas and Minneapolis was wonderfully short and empty. I did not have anyone sitting next to me, but instead received the gift of seven toddlers behind me.
This is why they invented on-flight cocktails, and Starbucks!
A shot of the Texas countryside from my Delta flight to Minnesota.
The wintry landscape in lower Minnesota.
So grateful for the Starbucks on this Delta flight.
Our annual Account Management meeting was at the Radisson Blu, a swank new hotel attached to Mall of America.