I somehow feel the need to write this post once a season, usually after a lawyer messages me regarding a bikini picture on this site.
My full post about branding and this blog is here, but I can be concise, I hope…
Most blog readers are familiar with mommy bloggers like Heather Armstrong, Ree Drummond, and Maggie Mason, but for some reason the legal and advertising industries are uncomfortable with real personal blogs written by law students and marketers.
Professionals expect law student blogs to either be poorly disguised resumes or anonymous blogspot accounts that strictly focus on the law school experience.
Blogs by advertisers are supposed to regurgitate Mashable’s biggest stories with the occasional foodie or knitting post. These bloggers need to appear hip, techy, and yuppie… in an urban outfitters outlet sort of way…