Several readers have asked why I am not participating in a “best of blogging” competition for law student blogs. The answer is simple: the competition is a scam.
It works as follows:
NoName Legal Website (NLW) needs visitors. NLW has no credibility because it is a content aggregator and offers little (or no) original content. Snooze.
But NLW has a plan! Lawyers and Law students love competition and arbitrary rankings. Heck, all the law schools in the country tout their US News Ranking while simultaneously bitching about how ridiculous the rankings are.
So NLW creates its own rankings of the top law school bloggers. NLW informs the bloggers of their nominations through pingbacks and emails. The student bloggers mention the competition and link back to NLW. The new traffic helps NLW build a reputation and to compensate for its lack of original content.
NLW now has visitors without paying for advertising space.