H&M Fug at Southdale

Alesus and I went to the H&M in Edina’s Southdale Mall. It was a hot mess. We spent about 15 minutes skipping around and gasping.

First up, Goodwill-style mom jeans with matching top ala Home Improvement:

Poor mannequin. She’s trying to work it, but alas, fail.

The faux-used clothing look was prevalent in the store. Note this little ditty straight from Granny’s closet:

And since H&M has to frumpify even its best jeans, we need to tuck them into some bootleg goth shoes:

Closeup:

This would make Rihanna proud.

And finally, the camel:

Drag queens have better tucks! (Although this isn’t near as bad as Mrs. Spelling’s…)

What I really think is going on here is that some exec at H&M was underwhelmed by sales figures and demanded “edgier” fashion, which caused a misguided underling to rip off Forever 21, American Apparel, and Urban Outfitters all at once. This same underling also added the camel toe as an extra special bonus. See what happens when you terrify your interns?